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ETMA Entertainment

Potion Pour — Privacy

Last updated 27 June 2026 · Version 1.0

In plain English

Potion Pour is a free puzzle game supported by ads (Google AdMob) and basic analytics. To do that, some device and usage data is processed — including an advertising identifier.

In the EU/EEA we ask for your consent before any personalised ads, and you can change it anytime. We never sell your data, and you can opt out of personalised advertising on your device.

What this page covers

This page explains the data Potion Pour processes. For who we are and your overall rights, see our main Privacy Policy.

Advertising (Google AdMob)

Potion Pour shows ads through Google AdMob. To serve ads, measure them and prevent fraud, the following may be processed:

  • Your device's advertising identifier (Android Advertising ID / Apple IDFA)
  • IP address and approximate, coarse location derived from it
  • App interactions and the ads you see or tap
  • Device and diagnostic information (model, OS version, crash data)

Consent in the EU/EEA

Before showing personalised ads in the EU/EEA, UK or Switzerland, Potion Pour presents a Google-certified consent form (Google's UMP). You can choose non-personalised ads, and you can change or withdraw your choice at any time from the in-app 'Manage consent' option.

Analytics

We use basic, aggregated analytics (such as Google/Firebase Analytics) to understand crashes and how levels play out, so we can improve the game. In the EU/EEA, analytics that stores or reads identifiers on your device runs only after your consent (the same consent form as advertising); you can withdraw it anytime via 'Manage consent'.

Your choices and opt-outs

You are always in control:

  • Reset or delete your advertising ID in your device settings
  • Turn off ad personalisation at the OS level
  • Change your consent anytime via the in-app 'Manage consent' option

Not for children under 13

Potion Pour is a general-audience game and is not directed at children under 13. We do not knowingly collect data from children.

What we do not do

We do not require an account, we do not ask for your name or email to play, and we never sell your personal data.

California

For California residents: showing ads in Potion Pour involves "sharing" an advertising identifier with Google for personalised advertising as defined by California law. You can opt out by limiting ad tracking in your device settings or via the in-app ad controls, and we do not knowingly share children's data. See our main Privacy Policy for your full California rights.

Contact

Email privacy@etma.dk with any question about Potion Pour and data.